Hewlett Packard
Amazing Race
Game Design
Game Development
Platform Integration
Solution
Build engaging educational games into the virtual conference experience—intermittent reprieves for the participants.
Insight
To combat the attention-sapping fatigue of endless virtual meetings, attendees have to participate and interact—and moreover, they need breaks.
Challenge
Help Infinity Marketing Team create a more engaging virtual sales and training conference for HP.
It’s not everyday that a video conference gets to be locked and loaded with snazzy mini games, but The Amazing Race was just that! Gaming is one of my many hobbies and it's a great time when my hobby is able to be applied to my work.
I got pulled into the Amazing Race project to help with UX/UI and video work in order to stitch this gamified training conference together. I helped conceptualize the games, but I had my hand mainly in integrating the games with the presentation structure, as well as editing and splicing videos and recordings together to use as assets in the experience.
My Role
Reception
The Amazing Race experience integrated seamlessly into IMT’s platform and added a new dimension to an otherwise straightforward virtual conference. With highly entertaining gameplay, animated content, and playful audio, the gamified training sessions allowed users to channel their inner-child and have some fun while getting the job done.
Development
The first challenge was to determine what types of games would work best with the theme. Luckily the our team was composed of lifelong gamers so after much exploration, emulating the style of popular mobile games proved to be particularly intriguing. The combination of a low learning curve along with the ability to weave conference content into the gameplay made these casual games the perfect fit. We developed 4 different games which were skinned with custom content and able to provide up to 15 unique versions during the course of the conference. The experience also aggregated cumulative scores for leaderboards to add extra incentive for players.
Background
Nothing says Zoom fatigue like sitting through a three day virtual training seminar. Infinity Marketing Team had built a robust communications platform that would support over a thousand participants, delivering live keynotes, videos, and downloadable content, but they needed to give users an incentive to stick with it. So they came up with a concept that turned the conference into a virtual race around the world and enlisted us to bring it to life.
Amazing Race
A series of games built as interstitial reprieves scattered throughout a three-day virtual conference during the height of the pandemic.