Bose
Bose VPI
Virtual Presentation
Custom Web Platform
Interactive 3D
Solution
Build a custom browser-based demonstration platform with rich visuals and interactive breakouts woven into a sleek, modern flow.
Insight
Teleconference fatigue is at an all-time high, and remote demonstrations of audio products needed to be visual, intuitive, and moreover: engaging.
Challenge
Help Bose introduce their 2021 product lineup virtually in lieu of CES.
An innovation in both presentation, videoconferencing, and product display! What an interesting Frankenstein to work on. Creating both UX and UI for Bose was like stitching together Zoom and Keynote, with some fun web-based interactions mixed in!
Bose needed something with which they could privately host a remote presentation where their clients could also interact with 3D models of their products in a 3D environment. Alongside mapping out a simple clean UX/UI design, I also created a few animations for some of the special screens of the presentation and did a bushel of testing to work out the bugs with the developers.
My Role
Reception
The Bose VPI platform is now being used to conduct presentations to retailers across the globe, resulting in high praise from Bose’s partners. The VPI will be used throughout the year and will continue to evolve as a regular part of Bose sales and communications strategy moving forward.
Development
The project began with extensive user research to understand Bose’s inner workings and the needs of the team that would ultimately be delivering the content to retailers. From there, we included Bose in our design sprints to map out user flows and determine what features and functionality were must-haves for the experience.
In three months we developed a custom, browser-based communications platform that did not require any additional app downloads. The experience created a fully immersive, Bose-branded environment complete with animations, 3D interactive demos, and even mobile and desktop augmented reality. Presentation content is driven by Bose in real-time while creating unique instances where individual users can interact with products on their own machines. All while featuring high quality video and audio capabilities for face-to-face conversations.
Background
Having had to adapt to the challenges of COVID-19 in 2020 with virtual meetings and conferences, this wasn’t Bose’s first rodeo. But in order to demo new products to retailers, many of which were still in the prototype phase, Bose knew that screen-sharing a PowerPoint deck just wasn’t going to cut it. With so much on the line in 2021, retailers needed a reason to get excited.
Bose VPI
A custom-built teleconferencing platform rife with rich animations and interactions for Bose to demonstrate their products remotely and effectively during the heart of the pandemic.